Module 1
WELCOME!
You've written a book and decided you want to share it with the world - that's fantastic!
Self-publishing is a great, cost-effective way to do this. However, it can be daunting to know where to begin. In this lesson, we're going to provide an overview of the self-publishing process so that you know what lies ahead.
We'll also look at some options for getting started and provide links to helpful resources. By the end of this lesson, you should have a clear idea of what's involved in self-publishing your book and the next steps to take. So let's dive in!
An Overview of Self-Publishing
Self-publishing is essentially the process of publishing a book without going through a traditional publisher or other third-party intermediary. Self-publishing authors typically assume responsibility for all aspects of their book’s production, including editing, formatting, cover design, printing, distribution, and marketing.
This differs greatly from traditional publishing, as the writer would usually only have to write the story. With self-publishing, the task becomes more of a one-person business, but this brings its own benefits.
Self-publishing offers many benefits, including creative control, the possibility of higher royalty rates, and the freedom to set your own publishing timeline. However, it also comes with its challenges, such as the need to manage every aspect of the book publishing process and the responsibility of marketing your own book.
One of the biggest benefits mentioned above is control – you maintain creative control over your work and can choose which publishing path works best for your book. Additionally, self-publishing removes the “gatekeeper” role that traditional publishers play in deciding what books should be published. Any author, regardless of their experience or credentials, can bypass the publishing gatekeepers and make their book available to readers.
With Amazon, whether you choose to print a paperback/hardback, produce an eBook, or a combination of formats, some of the process is managed for you. You don't need to worry about printing or distributing your book for starters, but this does accrue a cost. However, don't worry, as you never have to pay this - it is simply subtracted from the sale price of your book automatically.
The self-publishing process is fairly straightforward – there are five core steps involved:
Writing your book
Editing and formatting your manuscript
Designing a cover
Publishing your book
Promoting and selling your book
Each of these steps can be completed with help from a professional, but they don’t necessarily have to be. There are a variety of self-publishing options available, ranging from taking advantage of free tools and services to more comprehensive packages that include assistance with each step in the process.
Setting Realistic Expectations
While there are certainly success stories of self-published authors hitting it big, it's important to set realistic expectations for your self-publishing journey. Typical sales numbers are often low - even zero - so it is important to maintain a long-term perspective and keep in mind the role of ongoing marketing in your book's success.
Once your book is completed and published, you just need to sell it. There is no more writing work required on that particular project. This is the "create once, sell many" method.
You can view your first book as a stepping stone, whether your aim is to make a living as an author or to share your ideas with the world. No matter your goal, the self-publishing process can be an incredibly rewarding experience.
Self-publishing is an exciting endeavor, but it is also a lot of work and it can take time before your book begins to gain traction and success. Be sure to factor this into your plans as you consider how much time and money you’re willing to invest in your book.